TIMELESS UNIQUENESS
The symbol of the design concept is called LESS.
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It encapsulates the value of the project and it synthesizes the shape of the LESS ring. Wearing this ring means embracing a lifestyle that loves timeless goods. The LESS ring is simple when worn alone but it's versatile to build a lot of style variants when it is combined to others.
LESS RING
A PATENTED OBJECT
The LESS ring is a Made in Italy patented object.
It started as a creative intuition that it has been concretized with precision and attention to every detail through the design and crafting work. The interlocking system is obtained by joining two LESS rings. The aesthetic result is a band ring which can be build as desired in many different style ways.
DESIGN AND ARTISANAL APPROACH
Starting from the creative intuition of the LESS ring, passing through the first phase of the hand drawing up to the precise CAD design towards to the prototypes, the entire design path has given life to a simple but versatile product capable of surprising and transforming itself in many different ways.
CRAFTED EXCELLENCE
The LESS ring has been also patented to allow
the "side by side" combination of a series of LESS rings.
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The system of stacking them creates a graphic layering
to be everytime personalized and therefore different.
As a testimony of the Italian design excellence, Aerdna's LESS ring epitomise a balanced fusion of heritage and forward-thinking creativity.
